Quality of Education

10 A memorial OF THE AECTS DEFINITIONS OF studyal plan Alan Januszewski h e State University of invigorated York at Potsdam Kay A. Persichitte University of Wyoming Introduction The take of this chapter is to erect a historical context for the under elbow room dei nition of educational plan. We will do this in several(prenominal) stages. First, we will re placement the primary break ups and get hold ofations for dei ning educational applied science. h en, we will re celestial horizon each of the four forward dei nitions, paying single-valued functionicular attention to the primary gets include in each dei nition.We will examine the context and logicales for purposes made regarding each of theast southeast primary models. We will withal preast southeastnt rough of the historical criticisms of the dei nitions which provided the impetus for ever-changing the dei nitions. h e criteria and purposes for producing a dei nition were discussed at the clipping of the wri te of the i rst dei nition in 1963. A copasetic dei nition of educational activityal applied science will let us i nd common shew, will volunteer tomorrows horizons, and will onlyow for a variety of patterns that specii c individuals whitethorn follow in specii c institutions . . Research essential be intentional in sides of clear reasonableness of focussingal engine room. Superintgoalents of naturalises argon requesting criteria for fresh personnel ER5861X_C010. indd 259 ER5861X_C010. indd 259 8/16/07 62422 PM 8/16/07 62422 PM260 JANUSZEWSKI AND PERSICHITTE infallible in various phases of dictational value. Teacher-education institutions need helper in planning courses for pre-service and in-service instruction that will provide the skills and understanding which will be required in tomorrows classrooms . . Let us involve the criteria for drillful dei nitions. h ey should (a) clarify the commentary of the i geezerhood in ordinary diction (b) sum up existing companionship (c) mediate finishs of k now leadge to unsanded situations and (d) lead to fruitful lines of experimental inquiry. . . . h is melodic theme aims to provide a consorting dei nition for the i historic period of instructional engine room which will serve as a framework for incoming findments and lead to an improvement in instruction. (Ely, 1963, pp. 8) h ose involved in the writing of the 1963 dei nition obviously believed that at that place were a lot of liaisons to consider when dei ning educational engine room. Or put dif erently, the existence of such(prenominal)(prenominal) a dei nition would have far reaching consequences, mosttimes with implications that the authors might non intend. Acknowledging this opened the door to criticisms of the dei nitions and the purposes cited for redei ning educational engineering science. h e authors of subsequent dei nitions all seemed to adhere, at least in part, to the purposes and criteria identii ed in the 196 3 dei nition.The 1963 description h e lead of the Association for educational communications and engineering (AECT) recognized the 1963 dei nition of audiooptical aid confabulation surmise as the i rst formal dei nition of educational applied science (AECT, 1977). h is dei nition, the i rst in a serial government issue of four oi cially sancti angiotensin converting enzymed dei nitions, was break uped by the heraldic bearing on Dei nition and Terminology of the Department of audiovisual command (DAVI) of the National Education Association (NEA) and withstand by the Technological Development Project (TDP).In 1963 audiovisual dialogue sup stick to in was the label that was ingestiond to show the i years as it was evolving from the audiovisual education collide with to educational engineering audiovisual communication opening is that branch of educational abstract and behave in the first place bear on with the fig and expend of messages which control t he acquire serve. It undertakes (a) the study of the peculiar and relative strengths and weaknesses of twain pictorial and nonrepresentational messages which may be employed in the acquisition work at for any purpose and (b) the structuring and dodgeatizing of messages by men and instruments in an educational environment. ese undertakings ER5861X_C010. indd 260 ER5861X_C010. indd 260 8/16/07 62423 PM 8/16/07 62423 PM10. A accounting OF THE AECTS DEFINITIONS OF EDUCATIONAL TECHNOLOGY 261 include the planning, wargonion, selection, perplexity, and employ of some(prenominal) comp unmatchednts and entire instructional organizations. Its practical design is the ei cient utilization of every method and medium of communication which can contri notwithstandinge to the study of the learners full potential. (Ely, 1963, pp. 1819) A foot invoice that was include as part of this dei nition read the audiovisual communication hypothesis label is delectation at this time as an expe dient.Anformer(a) designation may evolve, and if it does, it should consequently be substituted (p. 18). abstract Shit s Signaled in Dei nitions h ere argon terce major abstract shit s that contri besidesed to the formulation of the dei nitions of educational applied science as a scheme (1) the economic consumption of a physical affect thought rather than a product purpose (2) the apply of the basis messages and media instrumentation rather than materials and machines and (3) the introduction of certain(a)(p) elements of discipline surmise and communication speculation (Ely, 1963, p. 19).Understanding these trey ideas and their impact on each other is crucial to understanding the idea of educational applied science in 1963. A technological invention of the audiovisual i geezerhood clapperc faithfulnessed for an emphasis on service, making the conventional product thought of the i long time of educational engineering science untenable. h e outfit belie ved, h e traditional product systemion in the audiovisual i long time affects the things of the i years by marking machines, de stipulationination of particular grits, and qualitys of materials by degrees of abstractness and/or concreteness (Ely, 1963, p. 19).Members of the committee preferred a lick idea of the i age which include the planning, production, selection, watchfulness, and utilization of both comp angiotensin-converting enzyments and entire instructional systems (p. 19). h is c ar for imagination as thoroughly emphasized the human relationship amid events as dynamic and continuous (p. 19). h e Commission argued that materials and machines were things or products and opted not to use those hurt in the dei nition. Instead, the Commission apply the legal injury messages and instruments. h e Commission further argued that materials and machines were interdependent elements. A motion picture and projector atomic number 18 inseparable as are all oth er materials requiring machines for their use (Ely, 1963, p. 19). One was of atomic practical use without the other. h e Commission utilise the archetype of media instrumentation to explain instruments. h e Commission said, Media-instrumentation indicates the ER5861X_C010. indd 261 ER5861X_C010. indd 261 8/16/07 62423 PM 8/16/07 62423 PM262 JANUSZEWSKI AND PERSICHITTE transmittal systems, the materials and devices acquirable to carry selected messages (Ely, 1963, p. 20). e concept of media instrumentation the likes ofwise include the quite a little who utilize the instruments in the educational environment as well as the transmission systems. h e idea that both people and instruments even outd media instrumentation was found in the encom tosser concept of the man-machine system (Finn, 1957). In word of honors of the relationship and integration of schooling system and communications speculation to instructional applied science, the Commission stated, real elements o f study hypothesis and communications theory of er potential contributions to the i years of educational engineering science e. . , source, message, channel, receiver, ef ects, stimulus, organism, repartee (Ely, 1963, p. 20). h e Commission integrated instruction theory and communications theory by identifying and have the dickens systems rudimentary to the bring view of the i years the encyclopaedism-communicant system and the educational-communicant system. h ese both systems use concepts from both encyclopaedism and communications theories that define and specii ed the roles of the individuals involved in the use of these systems. e learnercommunicant system refers to the student population and the educationalcommunicant system refers to the master copy persons in the school (p. 23). h ese two systems could be of any size, ranging from a single classroom to large school systems (Ely, 1963). Merging the two communicant systems into a single model of the educationa l form provided the i years of audiovisual communications with a a priori framework (Ely, 1963) and a model that allowed educational applied science to be viewed as a conjectural construct (AECT, 1977). e unfat theaterd doctrine advanced by the writers of the i rst dei nition was that it was a branch of educational theory and coiffure. h e word theory was peculiarly all-important(prenominal) in this dei nition because it had a special set in the history of the audiovisual i geezerhood, because of the office that it conferred on the i days, and because of the expectation for further search to inl uence the ontogenesis of that theory. Finns Characteristics of a Profession e 1963 dei nition was heavily inl uenced by James Finns (1953) hexad characteristics of a trading (a) An noetic technique, (b) an application of that technique to the practical af airs of man, (c) a period of yearn training necessary forward entering into the transaction, (d) an connector of t he particles of the occupation into a closely knit theme with a high quality of communication ER5861X_C010. indd 262 ER5861X_C010. indd 262 8/16/07 62424 PM 8/16/07 62424 PM10.A taradiddle OF THE AECTS DEFINITIONS OF EDUCATIONAL TECHNOLOGY 263 mingled with members, (e) a series of standards and a controversy of respectable motive which is enforced, and (f) an organized luggage compartment of adroit theory ever expanded by inquiry. (p. 7) Of these six characteristics of a traffic, Finn (1953) argued that the well-nigh fundamental and close important characteristic of a work is that the skills involved are founded upon a body of apt theory and inquiry (p. 8). Having established the immensity of theory and seek for a profession, Finn further explained his position by adage that . . this systematic theory is constantly being expanded by query and opinion indoors the profession (p. 8). Finn was arguing that a profession conducts its own research and theory developm ent to equilibrate the research and theory development that it adapts/adopts from other pedantician areas. If educational engine room was to be a truthful profession, it would have to conduct its own research and develop and its own theory rather than borrowing from much than established disciplines like psychology.Finn (1953) evaluated the audiovisual i days against each of the six characteristics and de confinesined that the audiovisual i long time did not put up the most fundamental characteristic an organized body of dexterous theory and research. When the audiovisual i years is measured against this characteristic . . . the conclusion must be reached that master copy confines has not been attained (Finn, 1953, p. 13). h is furrow was mostly accepted by, and had a profound ef ect on, the leadership of the audiovisual i days in the slow 1950s and early 1960s.Finn (1953) laid a design that the audiovisual i age was troubled by a wish of notional direction (p . 14). He attributed this to a escape of content and the absence of intellectual meat (p. 14) in the contemporary meetings and pro journals of the i eld. In his argument promoting the development of a theory-based base for the audiovisual i eld, Finn warned, Without a theory which produces hypotheses for research, in that respect can be no expanding knowledge and technique.And without a constant take on to assess approach pattern so that the theoretical implications may be beleaguer out, in that respect can be no agency that we will ever have a theory or that our practice will make sense. (p. 14) Finn apply his career to rectifying this dei ciency in the i eld, and the resulting impact of his work on the 1963 dei nition is evident. Advancing an argument that audiovisual communications was a theory was an prove to address the neglect of content cited by Finn (1953). e Commission identii ed the planning, production, selection, management, and utilization of both comp anent s and entire instructional systems (Ely, ER5861X_C010. indd 263 ER5861X_C010. indd 263 8/16/07 62424 PM 8/16/07 62424 PM264 JANUSZEWSKI AND PERSICHITTE 1963, p. 19) as tasks performed by practitioners in the i eld directly tie in to Finns (1953) word of the intellectual technique of the audiovisual i eldFinns i rst criterion for a profession. e i rst oi cial dei nition of educational applied science can be viewed as an attempt to bring together remnants of theory, technique, other faculty member research bases, and history contained in the audiovisual literature, into a logical line of reasoning closing the gap on the poverty of thought (Finn, 1953, p. 13) that characterized the audiovisual education movement. h e growth of audiovisual communications (and later, educational engineering science) as a theory began to add intellectual meat to audiovisual practice.By merging the audiovisual communications concept with the treat penchant of the i eld into a novel intellectual technique grounded in theory, the Commission streng thened the professional practice and of ered a direction for further growth as a profession. Emergence of a butt View include among the to a greater extent featureors contributing to the development of the process view of educational applied science were the two beliefs held by the most inl uential and big individuals involved with the audiovisual i eld (1) that engineering science was primarily a process (Finn, 1960b) and (2) that communication was a process (Berlo, 1960 Gerbner, 1956). e abstract view of educational engineering as a way of thinking and a process was established by the 1963 dei nition. h e intention of the Commission that produced the i rst oi cial dei nition of the i eld was to dei ne the broader i eld of instructional engine room which incorporates certain verbalisms of the established audiovisual i eld (Ely, 1963, p. 3). Not unexpectedly, the 1963 dei nition drew some critique as it was applied to the emerging i eld of the 1960s and 1970s.Prominent individuals involved with audiovisual education, such as James Finn (1957 1960a) and Charles Hoban (1962), had forwardly utilize the end point engine room when referring to the activities of the audiovisual i eld. Donald Ely (1973 1982) observed that the use of the word control in the 1963 dei nition was enigmaatic for many individuals involved with educational engineering science. Ely (1982) explained, h e unafraid behavioral emphasis at the time seemed to call for the word control (p. 3).He noted that the word drive on was substituted by many professionals to make the dei nition more palatable (Ely, 1973, p. 52). Perhaps equally important was the bank by members of the i eld to move away from a behaviorally based psychology to a more homosexualistic psychology (Finn, 1967). ER5861X_C010. indd 264 ER5861X_C010. indd 264 8/16/07 62424 PM 8/16/07 62424 PM10. A explanation OF THE AECTS DEFINITIONS OF EDUCATIONAL TECHNOL OGY 265 Criticisms of the 1963 Dei nition As noted in the introduction, no one dei nition can be the dei nition, and there were criticisms of the 1963 dei nition.James Knowlton (1964), a faculty member at atomic number 49 University, was a consultant for the 1963 Commission on Dei nition and Terminology. In an essay that reviewed the 1963 dei nition, Knowlton stated that the dei nition itself was couched in semiotical name (p. 4) but that the conceptual structure used in the rule for the 1963 dei nition was couched in eruditeness theory terms and this disjunction produced some surprising anomalies (p. 4). Knowltons argument was based on a need for conceptual and semantic consistency in the dei nition.Knowlton argued that failing to pas de deux the language of the dei nition with the language of the conceptual structure in the rationale resulted in a commonplace lack of clarity about this new concept. h is lack of clarity in turn caused confusion in the direction of research a nd practice in the i eld. Less than a decade later, Robert Heinich (1970) saw a need to redei ne the i eld of educational engineering for two reasons. First, he was deprecative of the communications based language used in the 1963 dei nition. Heinich argued that this language was too complicated for school personnel to say and apply.Second, Heinich argued that the power to make many of the decisions regarding the use of engineering science in schools should be transferred from the teacher to the curriculum planners. Heinichs argument for changing the dei nition was based on both linguistic concerns and evolutionary miscellanys in the functions of practitioners in the i eld. Heinich promoted an advancement to schooling where specialists would decide when and where schools would use engineering science. h is position was dif erent from that which was discussed in the rationale for the 1963 dei nition.In the rationale for the 1963 dei nition, teachers were viewed as partners o f educational technologists rather than as their subordinates (Januszewski, 2001). Forces Impelling a New Dei nition Other contemporary issues emerged which began to inl uence the i eld. h e give out of the presidential Commission on instructional engine room (1970) stated that instructional technology could be dei ned in two ways In its more long-familiar sense it means the media natural of the communications revolution which can be used for instructional purposes alongside the teacher, text watchword and blackboard.In general, the Commissions cover up follows this usage . . . the commission has had to look at the pieces that ER5861X_C010. indd 265 ER5861X_C010. indd 265 8/16/07 62425 PM 8/16/07 62425 PM266 JANUSZEWSKI AND PERSICHITTE make up instructional technology television, i lms, overhead projectors, computers and the other items of computer hardware and inebriate ware. (p. 19) h e second and slight familiar dei nition . . . (instructional technology) . . . s a systema tic way of designing, carrying out, and evaluating the perfect process of learning and teaching in terms of specii c determinationives, based on research in human learning and communication and employing a particularion of human and nonhuman resources to bring about more ef ective instruction. (Commission on instructional Technology, 1970, p. 19) educational technology professionals serveed to this draw in a special section of audiovisual communication theory Review (1970). h e professional reviews of the government report were mixed at best. Ely (Ely et al. 1970) of siege of siege of siege of Syracuse University thought that the Commissions overall ef ort was applaudable minded(p) its lot y charge. Earl Funderburk (Ely et al. , 1970) of the NEA called the recommendations a balance program. just David Engler (Ely et al. , 1970) of the McGraw-Hill Book Company disapproved of the Commissions ef ort to relegate the process-based dei nition of instructional technology to some future role. Leslie Briggs (Ely et al. , 1970) of Florida State University accused the Presidential Commission of providing a two-headed image of instructional technology by stressing both a hardware and a process orientation of the concept. e contributors to this special section of audiovisual Communications Review (1970) were generally dissatisi ed with the two-headed orientation primarily because of the confusion it might cause among the potential thickening groups of educational technology. h ey viewed the hardware orientation fortunate by the Presidential Commission as a setback for the profession. It meant the unsatisfactory return to the audiovisual aid and technology as machine conceptions of educational technology. h is orientation also implied the de-emphasizing of research and theory. authorisen these professional discussions and developments, professionals in the i eld believed that a new dei nition of educational technology was necessary. The 1972 comment By 1972, through evolution and mutual agreement, the DAVI had be experience the AECT. Along with the presidencyal change came a change to the dei nition. ER5861X_C010. indd 266 ER5861X_C010. indd 266 8/16/07 62425 PM 8/16/07 62425 PM10. A archives OF THE AECTS DEFINITIONS OF EDUCATIONAL TECHNOLOGY 267 h e newly formed AECT dei ned the term educational technology rather than the term audiovisual communications aseducational technology is a i eld involved in the facilitation of human learning through the systematic identii cation, development, organization and utilization of a full range of learning resources and through the management of these processes. (Ely, 1972, p. 36) As a member of the group that wrote several of the early drat s of the 1972 dei nition, Kenneth Silber (1972) was roaring in including changes in many of the roles and functions of the practitioners of the i eld as part of that dei nition.Silber introduced the term learning system which combined ideas of the open classro om movement with some of the concepts of educational technology. alike(p) Heinichs (1970) perspective, Silbers (1972) learning system (p. 19) suggested changes in the roles of the teacher and the educational technologist. contrasted Heinich, Silber supported the idea that learners should make many decisions regarding the use of educational technology themselves. Educational technologists would produce a variety of programs and designs that learners would use or adapt to meet their own long-range learning destination (p. 1). Silbers position was that the teacher should be more a facilitator of learning and less a teller of information. A Dei nition Based on h ree Concepts h ere are deuce-ace concepts central to the 1972 dei nition characterizing educational technology as a i eld a broad range of learning resources, individualized and personalized learning, and the use of the systems approach. It is these triad concepts, when synthesized into a total approach to help oneself le arning, that create the uniqueness of, and thus the rationale for, the i eld (Ely, 1972, p. 7). Examining these lead concepts along with the idea of educational technology as a i eld is crucial to understanding the AECTs (1972) dei nition of educational technology. It is in particular important to recognize that dif erent commentarys of these three concepts would result in dif ering conceptions of the i eld through the attached three decades. h e dif erent interpretations and relative emphases of these concepts were repayable in large part to dif erences in educational philosophy and educational goals.Dif ering interpretations of these concepts would also have the more seeable ef ect of substantially dif erent products and processes developed in the i eld. h e writers of the 1972 dei nition seemed to be aware that the major concepts could be interpreted dif erently, and they seemed to be interested ER5861X_C010. indd 267 ER5861X_C010. indd 267 8/16/07 62426 PM 8/16/07 62426 P M268 JANUSZEWSKI AND PERSICHITTE in including individuals with dif erent philosophical and academic backgrounds in the i eld. e writers of the 1963 dei nition and its supporting rationale seemed less concern with accommodating divergent educational philosophies. Perhaps this was due to the fact that the 1963 dei nition was the i rst formal attempt to dei ne educational technology. Such an under taking was formidable enough. Perhaps it was because the writers of the 1972 dei nition paid more attention to the discussions of educational philosophy in the literature from the rest of the i eld of education.Perhaps it was because the 1963 dei nition viewed educational technology as an educational theory and, potentially, as an educational philosophy itself. Regardless, there is no doubt that by 1972, the authors of the dei nition of educational technology chose to consider educational technology a i eld of study and not as a specii c theory (Januszewski, 1995, 2001). Educational Techno logy as a Field h e decision to refer to educational technology as a i eld of study rather than a theory or a branch of theory had at least four results (1) we acknowledged that there was more than one theory of educational technology, ore than one way to think about the role(s) of educational technology (2) the dei nition prompted signii cant philosophical discussions by members of the profession (3) the use of the word i eld encompassed both the hardware and process orientations of instructional technology heard by the Presidential Commission (1970) and (4) this dei nition was based on the perceptible elements (Ely, 1972) that people could observe. e 1972 dei nition immanently dei ned educational technology by role and function rather than as an abstract concept, as was the case for the 1963 dei nition, where educational technology was viewed as a theory. h e concept of i eld has been a thorny one for educational technologists. Like many areas of study within education, it is v ery dii cult to discuss educational technology without using the word i eld as a descriptor. Certainly audiovisual professionals used the term to describe the audiovisual i eld before the terms instructional technology or educational technology were ever used. e 1963 dei nition statement often used i eld (Ely, 1963) to move the discussion along, even though it was argued that educational technology was a theory or branch of theory. On the surface, the use of i eld seems a rather ineluctable semantic hassle when speaking of educational technology. just it is signii cant that the writers of the 1972 dei nition chose to use i eld rather than theory in the dei nition because the use of the word i eld established a territory. It also provided certain legitimacy to ef orts to advance ER5861X_C010. ndd 268 ER5861X_C010. indd 268 8/16/07 62426 PM 8/16/07 62426 PM10. A HISTORY OF THE AECTS DEFINITIONS OF EDUCATIONAL TECHNOLOGY 269 both products and processes. h e consequences of this dec ision were anticipated by Finn (1965), who announced Properly constructed, the concept of instructional or educational technology is totally integrative. It provides a common ground for all professionals, no matter in what aspect of the i eld they are working it permits the rational development and integration of new devices, materials, and methods as they come along. e concept is so completely feasible that it will not only provide new status for our group, but will, for the i rst time, threaten the status of others italics added. (p. 193) Criticism of the 1972 Dei nition h e 1972 dei nition was not the object of numerous criticisms as was the 1963 dei nition, probably because it was considered only an interim dei nition (Ely, 1994). Only one such article appeared in the literature of the i eld of educational technologya critique was written by Dennis Myers, then a graduate student at Syracuse University, and Lida Cochran, a faculty member at the University of Iowa (Myers & Cochra n, 1973). e brief analysis by Myers and Cochran (1973) articulated at least i ve dif erent criticisms. First, they proposed including a statement in the rationale for the dei nition stating that students have a right of entree to technological delivery systems as part of their steadfast instruction. Including such a statement follows from Hobans (1968) discussion on the appropriateness of technology for instruction in a technological society. Second, Myers and Cochran argued that the 1972 dei nition statement was weakened by neglecting to include a theoretical rationale for the dei nition. is criticism, which flop pointed out that the dei nition is lacking a unii ed theoretical direction, supported Heinichs (1970) assertions in his philosophical view of the i eld. In a third point, Myers and Cochran (1973) criticized the contain role that the educational technologist was provided in the description of the systems approach provided in the dei nition. In a quaternate point, they discussed the shortcomings of the linguistic process used to discuss the domains and roles in educational technology.Perhaps the most interesting point made in this analysis implicated the relationship of educational technology to the rest of the i eld of education. In noting the occupation of dei ning the i eld by the functions performed, Myers and Cochran (1973) pointed to the importance of considering the purpose of education. ER5861X_C010. indd 269 ER5861X_C010. indd 269 8/16/07 62426 PM 8/16/07 62426 PM270 JANUSZEWSKI AND PERSICHITTE What is important is that certain functions get make in education. h at generalization is important because it conveys an attitude that transcends narrow professional nterests and strikes a note of community and cooperativeness, qualities which are essential to the solution of problems facing education and society. (p. 13) Here, Myers and Cochran (1973) seemed to be chastising the writers of the 1972 dei nition for being overly concerned with i ntellectual territory and the roles performed in the i eld of educational technology. h is particular criticism lose only a little of its sharpness when it was viewed in light of earlier comments made about the inappropriateness of the limited role assigned to educational technologists in the dei nition (Januszewski, 2001).In summary, by 1972, the name of the concept had changed from audiovisual communications to educational technology. h e organizational home for professionals in the i eld had changed name from DAVI to AECT. h ere had been substantial changes in our schools, hardware, and other technological innovations during the golf-club years since the writing of the i rst dei nition. Educational technology was now identii ed as a i eld of study, open to interpretation by those who estimable within it. e 1972 dei nition rel ected these interpretations but was mean to be only a temporary measure. Almost as soon as it was published, work began on the next dei nition. The 1977 description In 1977, the AECT revised its dei nition of educational technology with its third version Educational technology is a complex, integrated process, involving people, procedures, ideas, devices and organization, for analyzing problems and devising, implementing, evaluating and managing solutions to those problems, involved in all aspects of human learning.In educational technology, the solution to problems takes the form of all the encyclopedism Resources that are knowing and/or selected and/or utilized to bring about learning these resources are identii ed as Messages, People, Materials, Devices, Techniques, and Settings. h e processes for analyzing problems, and devising, implementing and evaluating solutions are identii ed by the Educational Development Functions of Research h eory, Design, Production, Evaluation Selection, Logistics, Utilization, and Utilization Dissemination. h e processes of enjoin or coordinating one or more of hese functions are identii ed by the Educational vigilance Functions of Organizational Management and Personnel Management. (AECT, 1977, p. 1) ER5861X_C010. indd 270 ER5861X_C010. indd 270 8/16/07 62427 PM 8/16/07 62427 PM10. A HISTORY OF THE AECTS DEFINITIONS OF EDUCATIONAL TECHNOLOGY 271 h e Dei nition of Educational Technology (AECT, 1977) was a 169-page book intended to accomplish two things (a) systematically give way the complex ideas and concepts that were used in the i eld of educational technology, and (b) show how these concepts and ideas related to one some other (Wallington, 1977). is publication include the dei nition of educational technology (which comprises 16 pages of the text), a history of the i eld, a rationale for the dei nition, a theoretical framework for the dei nition, a discussion of the practical application of the intellectual technique of the i eld, the code of ethics of the professional organization, and a glossiness of terms related to the dei nition. Educational Versus instructio nal Technology h e conceptual dif erence amid the terms educational technology and instructional technology make up a large portion of the analysis of this book.Understanding how the authors of the 1977 dei nition viewed the relationship of instructional technology to educational technology is essential to understanding the 1977 dei nition and its theoretical framework. h e basic premise of this short letter was that instructional technology was to educational technology as instruction was to education. h e reasoning was that since instruction was considered a subset of education then instructional technology was a subset of educational technology (AECT, 1977). For example, the concept of educational technology was involved in the solution of problems in all aspects of human learning (p. ). h e concept of instructional technology was involved in the solution of problems where learning is purposive and controlled (p. 3). Educational Technology as a Process Two other complex conce ptual developments were also undertaken by the authors of the 1977 dei nition, which were interrelated. First, the 1977 dei nition of educational technology was called a process (AECT, 1977, p. 1). h e authors intended the term process to connote the idea that educational technology could be viewed as a theory, a i eld, or a profession.Second, the systems concept was infused throughout the entire dei nition statement and in all the major supporting concepts for the dei nition in both its descriptive and normative senses. h e authors of the 1977 dei nition connected these two conceptual developments by expression that the use of the systems concept was a process (AECT, 1977). As one of the three major supporting concepts for the 1972 dei nition of educational technology, the systems approach had become the basis for the ER5861X_C010. ndd 271 ER5861X_C010. indd 271 8/16/07 62427 PM 8/16/07 62427 PM272 JANUSZEWSKI AND PERSICHITTE dei nition itself by 1977. h rough their ef orts to reinforce the process conception of educational technology, the leadership of the i eld now untrue that all of the major supporting concepts of the dei nition were buttoned to, or should be viewed in light of, the systems approach. h e three major supporting concepts of the 1977 dei nition were learning resources, management, and development.Learning resources were any resources utilized in educational systems a descriptive use of the systems concept the writers of the 1977 dei nition called resources by utilization. Authors called the resources specii cally designed for instructional purposes, a prescriptive use of the systems approach, resources by design or instructional system components (AECT, 1977). Like the concept of learning resources, management could be used in a descriptive fashion to describe administrative systems or in a prescriptive way to prescribe action. e concept of management was ot en used as a simile for the systems approach in education (Heinich, 1970). h e term instructional development was frequently used to mean the systems approach to instructional development or instructional systems development (Twelker et al. , 1972). h e fact that the management view of the systems approach to instruction ot en included an instructional development process and the fact that instructional development models frequently included management as a task to be spotless in the systems pproach to instructional development further intertwined the systems concept with the process view of educational technology. h ese descriptive and prescriptive interpretations of the 1977 dei nition would inl uence future dei nitions. As previously noted, the predilection that educational technology was a process was not new when the 1977 dei nition was written. Process was one of the three major supporting concepts incorporated into the rationale of the 1963 dei nition (Ely, 1963).Believing that educational technology was a process provided one of the major reasons t hat the leadership of the profession tended to reject the report of the Presidential Commission on Instructional Technology (1970), which rivet heavily on the hardware of the i eld in its i rst dei nition of instructional technology. h e authors of the 1977 dei nition, who purposefully used the term process to develop a systematic and congruent scheme for the concept of educational technology, said, h e dei nition presented here dei nes the theory, the i eld, and profession as congruent. is occurs because the dei nition of the i eld of educational technology is directly derived from, and includes, the theory of educational technology, and the profession of educational technology is directly ER5861X_C010. indd 272 ER5861X_C010. indd 272 8/16/07 62428 PM 8/16/07 62428 PM10. A HISTORY OF THE AECTS DEFINITIONS OF EDUCATIONAL TECHNOLOGY 273 derived from, and includes, the i eld of educational technology. (AECT, 1977, p. 135) In the end, the ef ort to demonstrate the congruence of the m ajor concepts involved with educational technology created as many issues for the i eld as it resolved.Five fast advantages for describing educational technology as a process were (1) the use of the term process reinforced the primacy of the process view of educational technology over the product view of educational technology. h e process view had been outlined in the 1963 dei nition statement, but the report of the Presidential Commission on Instructional Technology (1970) appeared to reverse this emphasis. (2) h e term process would ground the dei nition of educational technology in the activities of its practitioners, activities that could be directly observed and verii ed. 3) h e term process could be used to describe educational technology as a theory, a i eld, or a profession. (4) h e term process allowed the further evolution of thought and research around the concept of systems. Finally, (5) an organized process implies the use of research and theory, which would reinforce the idea that educational technology was a profession. Educational Technology as Field, h eory, or Profession h e authors of the 1977 dei nition argued that educational technology could be thought of in three dif erent waysas a theoretical construct, as a i eld, and as a profession (AECT, 1977, p. 7). h ey continued, None of the foregoing perspectives is more line up or better than the others. Each is a variant way of thinking about the same thing (p. 18). h e writers of the 1977 dei nition argued that the theoretical construct, the i eld, and the profession were all process based. h e term process described and connected all three of these perspectives of educational technology with a single word. Educational technology had been called a theory in the 1963 dei nition (Ely, 1963), and it had been called a i eld in the 1972 dei nition (Ely, 1972).New to the 1977 dei nition was the argument that educational technology was also a profession. Prior to the publication of the 1977 dei nition, the term profession was used in passing as it related to educational technology. Since Finn (1953) had argued that the i eld had not yet reached professional status, members of the i eld (e. g. , Silber, 1970) had made few attempts to analyze educational technology systematically as a profession. Using Finns criteria, the writers of the 1977 dei nition argued that educational technology was now a profession.Depending upon the interpretation and application of the systems concept, educational technology could be explained as a theory, a i eld, or a profession ER5861X_C010. indd 273 ER5861X_C010. indd 273 8/16/07 62428 PM 8/16/07 62428 PM274 JANUSZEWSKI AND PERSICHITTE in the 1977 dei nition. h e impact of using the term process to describe educational technology as a theory, a i eld, or a profession hinged on these dif ering interpretations of the systems approach, once again prompting discussions and philosophical debates among prominent educational technologists. e period of the 1980s was not so focused on criticism of the 1977 dei nition as much as characterized by broad academic wrangling over the interpretation and application of the dei nition (Januszewski, 1995, 2001). h e three major supporting concepts of the 1977 dei nitionlearning resources, management, and developmentcould also be interpreted dif erently based on divergent conceptions of the systems approach. h e dif erent interpretations of learning resources, management, and development also provided the writers of the 1977 dei nition with a rationale to make out among educational technology and instructional technology.The 1994 Definition By 1994, the dei nition of educational technology had nearly come full circle. h e dei nition that was produced in 1994 read, Instructional technology is the theory and practice of design, development, utilization, management, and evaluation of processes and resources for learning (Seels & Richey, 1994, p. 1). h ere are no new concepts included in the 1994 dei nition. What was new was the identii cation of multiple theoretical and conceptual issues in the explanation of the dei nition. e 1994 dei nition was intended to be much less complex than the 1977 dei nition. h e extent to which the writers were successful can be judged in part by reviewing the criticisms of the 1977 dei nition. h e attempt by the writers of the 1977 dei nition to show the congruence of educational technology and instructional technology revealed a conceptual problem for the i eld. h e dei nition of educational technology, which was concerned with all aspects of human learning (AECT, 1977, p. ), had become so broad that some individuals in the i eld of education pointed out that there was no dif erence between educational technology and curriculum, school administration, or teaching methods (Ely, 1982). Saettler (1990) wryly pointed out that the dei nition had become everything to everybody, and he dubbed the 1977 dei nition the passenger car dei nition. Logical Problems h ere were also serious l aws in the reasoning and the conceptual interpretations used in the theoretical framework and rationale for the 1977 dei nition of educational technology.Establishing the dif erence between ER5861X_C010. indd 274 ER5861X_C010. indd 274 8/16/07 62428 PM 8/16/07 62428 PM10. A HISTORY OF THE AECTS DEFINITIONS OF EDUCATIONAL TECHNOLOGY 275 education and instruction, the authors argued, Education, then, includes two classes of processes not included in instruction those processes related to the administration of instruction . . . and those processes related to situations in which learning occurs when it is not purposely managed (AECT, 1977, p. 56).An example of learning not deliberately managed given in the discussion was successive learning (p. 56). It was probable for the authors to argue that nondeliberately managed learning and/or peripheral learning was part of the concept of education (Januszewski, 1997). However, the dei nitions of te chnology by Galbraith (1967), Hoban (1962), and Finn (1960a, 1965), which were used by the authors of the 1977 dei nition to discuss the term technology as it related to the concept of educational technology, all included the ideas of organization, management, and control (AECT, 1977). e writers of the 1977 dei nition considered organization, management, and control critical characteristics of technology but these ideas were contrary to the idea of incidental learning and learning that was not deliberately managed. Education, at least as it was comeed from instruction included in the rationale of the 1977 dei nition, did not seem compatible with technology. It is dii cult to conceive of a technology of the incidental, unmanaged, and unintended. e gains made in the organization of the framework of the concept of educational technology by distinguishing between education and instruction were lost when education was paired with technology (Januszewski, Butler, & Yeaman, 1996). h eory or theoretical construct. h e relationship of educational technology to theory presented some other problem in the discussion of educational technology presented in the 1977 dei nition and rationale. ere are three ways in which the concept of theory is related to educational technology in the 1977 dei nition statement (1) the thought that educational technology was a theoretical construct (AECT, 1977, pp. 18, 20, 24) (2) the notion that educational technology itself was a theory (AECT, 1977, pp. 2, 135, 138) and (3) that the dei nition of educational technology was a theory (AECT, 1977, pp. 4, 20, 134). To some degree, all three of these discussions of theory and educational technology are accurate, but they cannot be used interchangeably as they are in the 1977 dei nition.A theoretical construct is not the same as a theory nor is it the case, that because a dei nition of a concept is a theory, the concept itself a theory. h e word theory has been used in at least four ways in the literature of the i eld of education (1) the law like theory of the hard sciences (2) theories that are supported by statistical evidence (3) theories that identify variables that inl uence the i eld of study and (4) theory as a systematic analysis of a set of related concepts (Kliebard, 1977). ER5861X_C010. indd 275 ER5861X_C010. ndd 275 8/16/07 62429 PM 8/16/07 62429 PM276 JANUSZEWSKI AND PERSICHITTE h e fourth sense of theory is of interest to this analysis of the 1977 dei nition of educational technology. systematic analyses of any abstract concept can be said to be theories of that concept. Referring to educational technology as a theoretical construct, or a theory, or calling the dei nition of educational technology a theory may be accurate if the construct or theory includes a systematic analysis of the concept of educational technology. e writers of the 1977 dei nition provided criteria for theory that was not theory as a systematic analysis of related concepts. h e 1977 v iew of theory was an attempt to establish general principles and predict outcomes (AECT, 1977). h is approach was substantially dif erent from the usage of the word theory in the 1963 dei nition statement. Further confusion arises because of the writers claim that educational technology did indeed meet the criteria for being a prognostic theory (Januszewski, 1995, 2001).Certainly educational technology is a theoretical construct. Educational technology may also be considered a theory depending on what exactly is intended by the word theory. The 1977 interpretation of educational technology is a theory about the abstract concept of educational technology. But because the definition of the concept of educational technology may be a theory of educational technology, it does not necessarily follow that the concept of educational technology is itself a theory.This is similar to saying that a definition of the concept of democracy may be a theory of democracy but that the concept of de mocracy itself is not a theory. few involved in the field of educational technology adopted this systematic treatment of the concepts provided in the 1977 definition. more in the field adopted only portions of the definition (e. g. , Gustafson, 1981). Certain parts of the definition and the supporting statements were cited by scholars in order to make erudite points about the field of educational technology (e. . , Romiszowski, 1981), but a reading of the literature of the field during this era reveals that the full-page of the conceptual framework provided in the 1977 definition, specifically the part intended to distinguish educational technology from instructional technology, was not widely accepted by the professionals in the field of educational technology (Seels & Richey, 1994). This lack of credence led to the label changes in the 1994 definition. Distinguishing between educational and instructional. e ef ort to revise the 1977 dei nition addressed some of the conceptual i ncongruencies of previous dei nitions. h e i rst of these was the dif erence between educational and instructional technology. Unlike the writers of the 1977 dei nition, who sought to distinguish between educational technology and instructional technology, ER5861X_C010. indd 276 ER5861X_C010. indd 276 8/16/07 62429 PM 8/16/07 62429 PM10. A HISTORY OF THE AECTS DEFINITIONS OF EDUCATIONAL TECHNOLOGY 277 the authors of the 1994 dei nition acknowledged that this problem had no easy answer. ey admitted, At present the terms Educational Technology and Instructional Technology are used interchangeably by most professionals in the i eld (p. 5). But they argued, Because the term Instructional Technology (a) is more normally used today in the United States, (b) encompasses many practice settings, (c) describes more precisely the function of technology in education, and (d) allows for an emphasis on both instruction and learning in the same dei nitional sentence, the term Instructional Technol ogy is used in the 1994 dei nition, but the two terms are considered synonymous. Seels & Richey, 1994, p. 5) With that, the oi cial label of the i eld was changed from educational technology to instructional technology, although it was quite acceptable to continue to use the term educational technology. implicit in(p) Assumptions Seels and Richey (1994) did dif erentiate the 1994 dei nition from previous dei nitions by identifying and analyzing some of the assumptions that underlie this dei nition. Identii ed assumptions included Instructional technology has evolved from a movement to a i eld and profession.Since a profession is concerned with a knowledge base, the 1994 dei nition must identify and emphasize instructional technology as a i eld of study as well as practice (p. 2). A revised dei nition of the i eld should encompass those areas of concern to practitioners and scholars. h ese areas are the domains of the i eld (p. 2). Both process and product are of vital importance t o the i eld and need to be rel ected in the dei nition (p. 2). Subtleties not clearly understood or recognized by the typical Instructional Technology professional should be removed from the dei nition and its more extended explanation (p. ). It is assumed that both research and practice in the i eld are carried out in consent with ethical norms of the profession (p. 3). Instructional technology is characterized by ef ectiveness and ei ciency (p. 3). h e concept of systematic is implicit in the 1994 dei nition because the domains are equivalent to the systematic process for developing instruction (p. 8). ER5861X_C010. indd 277 ER5861X_C010. indd 277 8/16/07 62429 PM 8/16/07 62429 PM278 JANUSZEWSKI AND PERSICHITTE h e inclusion of these ssumptions in the analysis and explanation accompanying the 1994 dei nition allowed for the publication of a dei nition that was much more scotch than were previous dei nition ef orts. h eory and Practice h e authors of the 1994 dei nition s tated that the dei nition was composed of four components (a) theory and practice (b) design, development, utilization, management and evaluation (c) processes and resources and (d) learning. h ese components were not necessarily new but in this dei nition, they were reorganized, simplii ed, and connected, in a way making the 1994 dei nition unique. e 1994 dei nition used the phrasing included in the 1963 dei nition when it called instructional technology the theory and practice of. And the authors argued, A profession must have a knowledge base that supports practice (Seels & Richey, 1994, p. 9). h e authors used a dim-witted but rather clear notion that theory consists of the concepts, constructs, principles, and propositions that contribute to the body of knowledge and that practice is the application of the knowledge (p. 11).In so doing, the authors cleared up the problem of the meaning of theory that they had inherited from the writers of the 1977 dei nition, a dei nition of theory that had been too precise. Domains h e concepts (or domains of the 1994 dei nition) of design, development, utilization, management, and evaluation comprise the accepted knowledge base of the i eld today as evidenced by the Standards for the Accreditation of develop Media Specialist and Educational Technology Specialist Programs (AECT, 2000).When these concepts are taken together and conducted in in series(p) order, they are the same as the stages of development described in the 1977 dei nition. h ese concepts are directly trackable to the idea of educational engineering developed by W. W. Charters (1945). It is important to realize that the authors of the 1994 dei nition did not intend that practitioners of educational technology perform all of these tasks in the sequential order. Specializing in or focusing on one of these tasks would include broad practitioners in the i eld (Seels & Richey, 1994).Seels and Richey (1994) provided dei nitions of processes and resources A p rocess is a series of operations or activities directed towards a particular end (p. 12). Resources are sources of support for learning, including support systems and instructional materials and environments (p. 12). h ese descriptions allowed the authors to (a) use process to reinforce notions of ER5861X_C010. indd 278 ER5861X_C010. indd 278 8/16/07 62430 PM 8/16/07 62430 PM10.A HISTORY OF THE AECTS DEFINITIONS OF EDUCATIONAL TECHNOLOGY 279 engineering and science in instruction (b) maintain the distinction between resources as things and processes and (c) be consistent with spoken language used in all three previous dei nitions. h e concept of learning was not new to the 1994 dei nition however, the dei nition of learning intended by the authors was new. In previous dei nitions, the term learning was intended to connote a change in behavior such as advocated by Tyler (1950). But the authors of the 1994 dei nition wanted to move away from a strong behaviorist orientation. ey argue d, In this dei nition learning refers to the relatively permanent change in a persons knowledge or behavior due to experience (Mayer, 1982, as cited in Seels & Richey, 1994, p. 12). Including the phrase due to experience also aid in moving away from causal connections and allowed for incidental learning. h is interpretation signaled the bridal of a dif erent resistant of science in education one less grounded on prediction and control and more interested in applying other theoretical and research principles to the instructional process.Criticism of the 1994 Dei nition h e primary criticism of the 1994 dei nition is that instructional technology appeared to look too much like the systems approach to instructional development while changes in the practice of the i eld (e. g. , constructivistbased initiatives and the general acceptance of computer innovations in classroom methodologies) made the 1994 dei nition too restrictive for mainstream teachers and school administrators as wel l as researchers and scholars. h ese criticisms and further evolution of the research and practice in the i eld led to a need for reconsideration and evision of this dei nition at er more than a decade of use. The Current Definition h e task force empanelled by AECT to review the 1994 dei nition wrestled with the historical issues presented here and with other issues of perception, changing employment and training expectations, semantics, and a strong desire to develop a dei nition that both served to include the broad variety of practitioners in this i eld and one which would prompt renewed attention to the theory and research so critical to our continued contributions to learning.In a sense, we are not so far removed in this century from the professional goal stated in the 1963 dei nition ER5861X_C010. indd 279 ER5861X_C010. indd 279 8/16/07 62430 PM 8/16/07 62430 PM280 JANUSZEWSKI AND PERSICHITTE It is the responsibility of educational leaders to respond intelligently to technolo gical change . . . If the DAVI membership is to support the leadership in such bold steps, dei nition and terminology as a basis for direction of professional growth is a prime prerequisite . . without delay that the i eld of audiovisual communications, the largest single component of the growing technology of instruction, has reached the point of decision making, we i nd ourselves in the same quandary other i elds have discovered when they have act to dei ne their i elds i. e. , dei nition exists at various levels of understanding but no one dei nition can be the dei nition. (Ely, 1963, pp. 1618)And so, the latest in the line of dei nitions of educational technology Educational technology is the study and ethical practice of facilitating learning and improving performance by creating, using, and managing appropriate technological processes and resources. References Association for Educational Communications and Technology. 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